Wet Look for Men: How to Achieve the Glossy Look with Pomade

The wet look is back: on runways, red carpets and at weddings. The hair looks as if you just stepped out of the water, only controlled and groomed. Pomade works particularly well for this look because it combines shine and hold without setting hard.

Wet look with pomade or with gel?

Gel also creates a wet shine but dries hard. The hairstyle can hardly be changed afterwards and may flake. Oil-based pomade stays supple, the shine looks more refined and the hairstyle can be recombed at any time. A detailed comparison is in pomade, hair wax, clay, paste or gel.

What you need

• oil-based pomade with shine and strong hold
• a fine comb
• towel-dried hair

Step by step to the wet look

1. Only dry the hair lightly

The wet look is styled in towel-dried hair. The hair should be damp but not dripping. This spreads the pomade evenly and intensifies the shine.

2. More generous than usual, but controlled

For the wet look you can use a little more pomade than for a natural style. Start with a pea-sized amount, warm it well and add more for long hair.

3. Spread evenly

Work the pomade in with both hands from roots to ends. Even distribution is important so no matte spots remain.

4. Shape with the comb

Comb the hair back or to the side with a part. Draw the comb through slowly to create fine lines. These comb marks are typical of the wet look.

5. Let it air-dry

Let the hair dry in the air. The pomade stays glossy and the hair keeps its wet look.

Three wet look variations

• Classic swept back: the timeless slick back with high shine
• With a side part: elegant business wet look, ideal with a suit and for special occasions
• Loose wet look: styled with the fingers instead of a comb, looks more modern and relaxed

When does the wet look fit?

The wet look suits evening events, weddings, galas and anywhere a strong appearance is called for. Ideas for the big day are in hairstyles for the groom.

The right pomade

NO STYLIST Pomade Pure Lemongrass gives a silky shine and strong, pliable hold. The oil-based formula with cera alba and lanolin cares for the hair, and the water-resistant texture keeps the look in place even in changing weather. Shampoo is enough to wash it out. How it works best is shown in washing out oil-based pomade.

Frequently asked questions

How do I get the wet look without gel?

With an oil-based pomade in towel-dried hair. It gives shine and hold without becoming hard.

Does the wet look last all day?

Yes. Oil-based pomade does not dry out and the shine is preserved.

Does the wet look suit short hair?

Yes, with short hair it looks particularly clean and modern. Use a little less product.